The Communication Brief
A monthly digest on communication strategy and practice
Why you need a communication strategy and a content strategy
Whether you're planning a campaign or building long-term outreach, marine science projects and ocean organisations need both a communication strategy and a content strategy. Here's why they're different.
Seven communication channels to get you in front of your audience
Seven types of communication channels ocean researchers and organisations can use to connect with their audiences and expand their reach through written content.
Don’t jargon-away your audience
Specialist jargon alienates the very audiences you're trying to reach. A plain-language guide to clearer science communication for marine researchers and ocean organisations.
The public is not your audience
"The public" is not an audience — it's a shortcut that leads to ineffective science communication.
Twelve types of content for your communications strategy
Twelve types of content marine science and ocean organisations can use to engage audiences, build trust, and support their communications strategy.