Metaphor-based messaging helps people to recall information and take steps towards sustainability.

In The Nippon Foundation Ocean Nexus Center's new report “Towards an Equitable Approach to Marine Plastics Pollution,” the authors make a case for using the term "plastic pollution" instead of "plastic litter."

Before you build a content strategy, you need a budget. Here are five things ocean organisations and research projects should consider when planning communication spend.

Whether you're planning a campaign or building long-term outreach, marine science projects and ocean organisations need both a communication strategy and a content strategy. Here's why they're different.

Seven types of communication channels ocean researchers and organisations can use to connect with their audiences and expand their reach through written content.

Who tells your organisation's story matters less than you think. Here's what ocean researchers and organisations should actually focus on in their science communication.

Specialist jargon alienates the very audiences you're trying to reach. A plain-language guide to clearer science communication for marine researchers and ocean organisations.

"The public" is not an audience — it's a shortcut that leads to ineffective science communication.

Twelve types of content marine science and ocean organisations can use to engage audiences, build trust, and support their communications strategy.