The Communication Brief
A monthly digest on communication strategy and practice
Why you can't review a story before it's published
Most journalists won't share their story with you before publication. Here's why, and what you can do to protect the accuracy of your work without seeing the draft.
A journalist wants to speak to me. Now what?
A journalist has made contact about your ocean research. Here's what to expect, how to prepare, and what happens after the interview.
The changing tide of social media
Two new reports reveal how social media is shifting for marine researchers. What does that mean for marine science communication?
Can AI really write a research summary?
Can generative AI models like ChatGPT write research summaries that laypeople, aka people without specialised research knowledge, can understand?
Making the case for the humble metaphor
Metaphor-based messaging helps people to recall information and take steps towards sustainability.
How one word can change your perspective
In The Nippon Foundation Ocean Nexus Center's new report “Towards an Equitable Approach to Marine Plastics Pollution,” the authors make a case for using the term "plastic pollution" instead of "plastic litter."
Tell us your story
Who tells your organisation's story matters less than you think. Here's what ocean researchers and organisations should actually focus on in their science communication.
Don’t jargon-away your audience
Specialist jargon alienates the very audiences you're trying to reach. A plain-language guide to clearer science communication for marine researchers and ocean organisations.
The public is not your audience
"The public" is not an audience — it's a shortcut that leads to ineffective science communication.