Strategic Communications

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Should I ask for a retainer agreement with my freelancer?

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Retainers mean the client is already booked with me. Nobody else is going to get that client’s spots. Retainer terms vary by freelancer, but to give you an idea what sort of thing you can expect, here are five elements that appear in my retainer agreements

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The public is not your audience

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As the old adage goes, one size does not fit all. One communication platform does not reach all. One style of communication does not engage all. One message is not relevant to all.

This is true whether you are a business trying to sell your products or services, a researcher trying to share your science, or an NGO trying to help address a social or ecological problem.

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Twelve types of content for your communications strategy

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Did you know you can use different types of content to engage current and potential clients, become a trusted brand, and increase your online presence - and of course increase sales?

Here's a quick overview of 12 types of content you might want to include in your communication strategy.