Metaphor-based messaging helps people to recall information and take steps towards sustainability.
How one word can change your perspective
Do I need a freelancer or an independent consultant?
Know your limits! Five things to consider in your content strategy budget.
You really should have an idea of what your content strategy budget is. After all, you might have the most amazing strategy lined up, but if you don’t have the money to back it up, it’s going to fall over pretty quickly. A budget helps you figure out exactly how you are going to deliver your communication objectives (you do have objectives…right?).
Why you need a communication strategy and a content strategy
Whether you’re thinking about communications and outreach for an upcoming campaign or, more generally, for your organisation, group, or business, you need a strategy to ensure your efforts are as effective as possible. Or rather, you need two strategies; a communications strategy and a content strategy
Should I ask for a retainer agreement with my freelancer?
The surprise benefit of being a scientist AND communicator
“You’re a scientist too?! Phew!” It’s a comment I get a lot from the scientists I work with to produce content, reports and synthesis pieces, or communication strategies, and from the scientists I interview for work I’m producing for others. Why does it matter that I’m a scientist? Here’s five things I’ve learned
Should you ask for byline or ghostwritten content?
White labelling, aka ghost-writing essentially means that the content producer doesn’t get their name attributed to the content. Sometimes a company name may be used in place of the content creator, sometimes another person entirely different. A byline on the other hand is when the creator is the named author.