Websites and Online Presence for Ocean Projects
Build a clear, accessible online presence that helps people find, understand, and engage with your work.
Why your online presence matters
Your website, profiles, and other online channels are often the first places people encounter your work.
Visitors need to understand quickly who you are, what you do, why it matters, and where to go next. If the information is unclear, inconsistent, inaccessible, or difficult to find, important audiences may leave before engaging further.
A well-planned online presence brings your messaging, content, structure, and visual identity together so people can find the information they need and take the next step.
Who this is for
Research projects needing a clear, professional website or online identity
Scientific organisations and nonprofits refreshing an outdated or fragmented online presence
Marine technology and innovation companies that need to explain complex products, services, or applications
Researchers and ocean professionals developing their professional profiles
Teams seeking consistency across websites, social media, directories, and partner platforms
How I can support you
Websites
Create or refresh a website that explains your work clearly and guides visitors towards the information or action they need. I can help with website planning, structure, messaging and content, and bring in specialist designers or developers where needed.
Professional and project profiles
Develop or refine profiles for researchers, teams, projects, and organisations across institutional sites, professional platforms, partner pages, and relevant networks.
Social media foundations
Identify the platforms that genuinely support your goals, then establish clear profiles, messaging, visual consistency, content themes, and practical guidance for using them.
Directories and listings
Create accurate, consistent profiles across relevant directories, research networks, partner websites, and sector platforms so your work is easier to discover and understand.
Brand identity and guidelines
Develop or refine the visual and editorial foundations needed for a consistent online presence, including messaging, style guidance, visual identity, templates, and practical rules for use.
Explore further
The Communication Brief
Ideas, research, and practical guidance for communicating ocean science, research, and innovation.
You might also need
Many clients combine online presence work with other support. Depending on your needs, you might also be interested in:
Communication or content strategy: when you need a plan to make your content purposeful and consistent
Written and visual content: when you need ongoing content alongside standalone summaries or briefings
Summaries, briefs, and explainers: when complex research or technical information needs to be adapted for a particular audience
Event communications: when content is needed before, during, or after an event
Communication training and workshops: when your team wants to improve how it communicates complex research
FAQs
What does an online presence project typically involve?
It depends on what you need. Some clients want a new website or help improving an existing one. Others need support with professional profiles, social media or making their online presence more consistent. I'll start by discussing what's working, what isn't and what you'd like to achieve.
Can you help with just one element, like a LinkedIn profile or a social media setup?
Yes. I'm happy to take on individual assignments, whether that's updating a professional profile, setting up social media accounts or improving a particular part of your website.
Do you work with individuals as well as organisations?
Yes. I work with individual researchers and ocean professionals, as well as organisations, research projects and teams.
Can you help if we already have a website, but it isn't working well?
Yes. Improving an existing website can be more appropriate than starting again. I can review its structure, content and usability, then recommend changes based on what you want the website to achieve.
How long does an online presence project typically take?
It depends on the work involved. A focused assignment, such as updating a professional profile, might take a few weeks, while a new website or broader project will take longer. I'll provide an estimated timeline once we've discussed the scope.
