Events Outreach and Engagement
There’s so much to think about when organising an event. Do you have a venue? What about lunches? Do you need volunteers? Are the dates coinciding with another conference in your field? Will all the equipment work? Are you going to go hybrid, online-only, or in-person? What about the side events?
What about the communications?
We can help you with your event communications plan and support your communications before, during, and after your event.
Start with a plan
A good plan helps keep you and your communications on track. A plan can include:
Defining the objectives of the event
Outlining your communication goals
Identifying your audiences
Determining your budget
Developing your key messages
Establishing a visual identity
Deciding which communication channels you want
Creating a timeline for your event communications
Choosing your feedback and evaluation metrics
Before the event
Let's build some noise and excitement around your event. Pre-event communications can include:
Save the date and other announcements
An event website or landing page
Email campaigns
Social media campaigns
Media outreach and presskit creation
Behind the scene glimpses
Sneak peeks
Speaker/activity promotion
Blogs, videos, infographics, and other content
During the event
Let's keep that excitement going among the participants and engage with those who couldn't make it this time with:
Live social media updates and streaming
Daily wrap-up blog posts
Polling participants
Mini-competitions
Interviews with participants and key people
Media support
Event updates
Sponsor visibility
After the event
Congratulations on your successful event! Now it's time to build on your achievement by continuing to engage those who could and couldn't make it by:
Sending thank you messages to the participants, speakers, sponsors, volunteers, and other key people
Creating event highlights and key takeaway content
Asking for feedback about the event
Continuing to support the media
Encouraging participants to continue to network and collaborate
Providing information about any post-event activities, such as research publication opportunities
Sharing sneak peeks about your next event