The Communication Brief
A monthly digest on communication strategy and practice
Conservation donations and pessimistic messaging
Research from Josephine Martell and Amanda Rodewald suggests pessimistic messaging has its place in motivating conservation behaviours.
What marine topics do the European media talk about?
What marine science topics are European journalists actually covering? New research reveals which ocean issues get media attention, and which don't
Lingua franca is not lingua everyone
Researchers whose first language isn’t English face obstacles in science communication that native English speakers aren’t even aware of.
Sharing science doesn't automatically result in good decisions
Sharing science doesn't automatically lead to good decisions. Dr Naomi Oreskes explains why.
Making the case for the humble metaphor
Metaphor-based messaging helps people to recall information and take steps towards sustainability.
How one word can change your perspective
In The Nippon Foundation Ocean Nexus Center's new report “Towards an Equitable Approach to Marine Plastics Pollution,” the authors make a case for using the term "plastic pollution" instead of "plastic litter."
Know your limits! Five things to consider in your content strategy budget.
Before you build a content strategy, you need a budget. Here are five things ocean organisations and research projects should consider when planning communication spend.
Why you need a communication strategy and a content strategy
Whether you're planning a campaign or building long-term outreach, marine science projects and ocean organisations need both a communication strategy and a content strategy. Here's why they're different.
Seven communication channels to get you in front of your audience
Seven types of communication channels ocean researchers and organisations can use to connect with their audiences and expand their reach through written content.