The Communication Brief

A monthly digest on communication strategy and practice

Samantha Andrews, Founder, Ocean Oculus Samantha Andrews, Founder, Ocean Oculus

Conservation donations and pessimistic messaging

Research from Josephine Martell and Amanda Rodewald suggests pessimistic messaging has its place in motivating conservation behaviours.

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Samantha Andrews, Founder, Ocean Oculus Samantha Andrews, Founder, Ocean Oculus

Lingua franca is not lingua everyone

Researchers whose first language isn’t English face obstacles in science communication that native English speakers aren’t even aware of.

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Samantha Andrews, Founder, Ocean Oculus Samantha Andrews, Founder, Ocean Oculus

Making the case for the humble metaphor

Metaphor-based messaging helps people to recall information and take steps towards sustainability.

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Samantha Andrews, Founder, Ocean Oculus Samantha Andrews, Founder, Ocean Oculus

How one word can change your perspective

In The Nippon Foundation Ocean Nexus Center's new report “Towards an Equitable Approach to Marine Plastics Pollution,” the authors make a case for using the term "plastic pollution" instead of "plastic litter."

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Samantha Andrews, Founder, Ocean Oculus Samantha Andrews, Founder, Ocean Oculus

Why you need a communication strategy and a content strategy

Whether you're planning a campaign or building long-term outreach, marine science projects and ocean organisations need both a communication strategy and a content strategy. Here's why they're different.

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