GEO Blue Planet
About GEO Blue Planet
GEO Blue Planet is the ocean and coastal arm of the Group on Earth Observations (GEO). It connects scientists, policymakers, industry, and civil society to ensure that ocean observation data is translated into information that supports decision-making.
GEO Blue Planet focuses on topics such as sargassum, marine litter, fisheries, and coastal sustainability, and plays a key role in strengthening Europe’s contribution to the global ocean observing community.
The challenge
GEO Blue Planet needed consistent digital communication across multiple websites, working groups, and audiences, ranging from ocean scientists to national, regional, and local policy and decision-makers.
Crucial to this was the need to translate complex marine research activity and technological solutions into clear, accessible content that maintained accuracy while reaching diverse audiences.
What we delivered
Working as an integrated communication partner within a larger team, we provided ongoing communication support including:
Monthly articles for general and specialist audiences
Event announcements and reports across GEO Blue Planet activities
Social media packages for LinkedIn and X
Script for a two-minute introduction to GEO Blue Planet video
Improved web copy for activity and thematic pages
Bi-annual KPI reporting with actionable recommendations for engagement and reach
Strategic advice on content and communication opportunities aligned with GEO Blue Planet’s priorities
Outcomes
Our work contributed to:
clearer storytelling around GEO Blue Planet’s activities
increased visibility of working-group outputs
greater consistency across multiple communication channels
reduced communication burden for scientific and coordination teams
a more coherent digital presence across the GEO Blue Planet ecosystem
